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E-commerce: is your company thinking about having it?

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  • E-commerce: is your company thinking about having it?

    During the pandemic, 72% of Brazilians said they changed their consumption habits. One sector in particular translates the magnitude of the impacts of these changes: e-commerce. In the last six months, the share of online commerce in retail sales grew the same as in six years. Yes, you read that correctly: 6 years in 6 months. This is data from a study conducted by Fecomercio-SP, the Federation of Commerce in Goods, Services and Tourism of the State of São Paulo, released in September 2020. In recent months, online commerce has become more used by 46% of Brazilian consumers . Certain audiences, such as the elderly, who were more resistant to using this form of purchase, tried it and claim that they had a good experience . Proof of this is that 47% of respondents intend to continue to buy more online in the post-pandemic period. For all these reasons, experts claim that we are experiencing a change of era in Brazilian e-commerce , with the anticipation of sales levels that would most likely only be registered in about five years.

    For companies, this is a historic opportunity to take advantage of the momentum of the sector's excellent momentum and modernize once and for all the way they market their products. Therefore, perhaps we should reformulate the question that gives title to this article – instead of “E-commerce: is your company thinking about having it?”, it would be more appropriate to ask: “E-commerce: when will your company have it? ” . After all, it's not about “if the company will have a website online”, but when that will happen. The truth is that the most opportune Denmark Email List moment has arrived. If your product or service does not yet have an online sales channel , this post is for you. In it, we list 5 reasons why this presence in virtual commerce is the most important and right step for companies from the most varied sectors and can raise their sales to unprecedented numbers. Opening an e-commerce, you will give the customer of your physical store the opportunity to be able to buy the products that he already knows, with the convenience of not having to leave the house to do so. This is especially important at a time when social distancing is still recommended by health authorities.



    In addition, with proper disclosure and investment, your store will gradually grow, and sales will begin to reach other audiences. That's because an Internet sales site is a store that never closes: 24 hours a day, seven days a week and without any territorial borders. In fact, if the physical store is limited to the street, the neighborhood, the city where it is located, the virtual one is not – it is, therefore, the ideal showcase to show your product to the world and this exponentially increases the possibilities of conquering new audiences. An e-commerce legend is the one according to which the virtual store decreases customers and profits from the physical store. In fact, this is not the case. E-commerce expands sales possibilities, not diminishes them. If you only have one brick-and-mortar store, it's limited to surrounding customer traffic – your neighborhood or, hopefully, your city is the limit. Even if you have loyal customers who travel long distances to buy your product, the truth is that nothing compares to an e-commerce site, which can attract traffic from multiple platforms. The world is the limit in this case. Blog, Instagram, Pinterest, LinkedIn, Tumblr, Google Adds and so on. All these platforms can be sales and marketing channels that increase your website traffic volume.​
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